Sandy Hook Promise PSA Is Jarring


The 90-second PSA, launched by Sandy Hook Promise, uses satire to challenge the idea that there is little society can do to prevent mass shootings, ending with the message, “You can stop tomorrow’s shootings if you recognize the signs today.”

Nicole Hockley, a managing director and co-founder of Sandy Hook Promise who lost a son in the 2012 massacre, said the hope is that the new PSA matches or surpasses the success of the organization’s 2016 PSA called “Evan,” which has received 150 million views.

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